![]() When the mail file is ready, ask the mailing facility to fax or email you a sample of how the names and addresses will appear. The Postal Service will not accept your mailing unless the postage is paid in advance.ġ7. Then it'll send you a request for postage. The lettershop will take your mail file and calculate the total postage for your mailing. The lettershop will then have everything needed to start processing your job.ġ6. Your sales material is due at the lettershop on the same day the mail file is due. This is the date the data processor needs the final mail file at the lettershop.ġ5. These instructions tell the lettershop-the company assembling your mail pieces and preparing the mailing for the post office- how to process your job.ġ4. These codes will help you know what the response rate is for each list and tell you how well your test pieces are doing.ġ2. The key codes are used to track the effectiveness of different elements of your campaign, such as lists, copy variations, sales package, etc. For example, if after the merge purge one of your 10,000-name lists is reduced to 2,000 names, you should investigate why.ġ1. After the merge purge is completed, check the results to see if there are any red flags. These are the instructions you give to the data processor indicating what criteria you want to use for running the merge. Issue merge purge instructions and approve merge purge. You don't want to hold up the merge purge and possibly risk changing the mail date over one list not arriving on time.ġ0. If a list isn't in by this date, you'll need to cancel it. ![]() This is the date all the lists are due at the data processor. The list would have the names of individuals in different regions of the country who'll inform you when they receive the sales piece and let you know what condition it's in when it arrives.ĩ. The seed list is the group of names and addresses you use to track delivery of the mailing. For example, if you're mailing an offer to sell a limited edition watch, you'll want to omit all prior buyers of that watch. The suppression files are names you want to omit from the mailing. Send data processor suppression files and seed list. Any errors found on the blueline will end up on your printed material unless you make corrections.Ĩ. Check the colors to make sure they're exactly what you want. This is your last chance to make changes. On the blueline, you need to check the copy, line breaks, page breaks, borders, cropping-in other words, everything. ![]() The blueline is taken directly from the film that will be used to create printing plates. After the print shop receives your file, it will output a blueline and color proof, or email a PDF. ![]() Approve bluelines and color proof from printer. Have the print shop tell you how much lead time it needs to get your job done on time, and make sure you send the file in a format the printer can read.ħ. This is the date on which you need to have the file containing your sales piece at the print shop. You'll also want to give the data processor instructions concerning what type of data hygiene you want to use so it knows exactly what's needed to clean up your lists.Ħ. It will also need to know what lists you ordered and their order numbers to help it identify which lists it's received and whether any are missing. The company that's going to handle your merge purge and data hygiene will need to know when the list due date is-i.e., the date that all the rented lists should be in. Give mailing schedule to data processing company. Also ask your list broker to send back an order confirmation.ĥ. Tell your broker what the list due date is and where you want the lists to go. After you've selected the lists you want to mail, place an order with your list broker. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |